Google Ads and paid advertising
Google Ads management that shows you what every lead costs
Ads can put your business at the top of Google today, or burn through your budget on clicks that never call. We build and manage Google, Facebook and Instagram campaigns that point to pages built to convert, then track every call and form so you know exactly what each dollar returns.
Talk with our team Monday to Friday, 9am to 6pm ET. No sales script.
- Based in Stuart, Florida
- You own the ad account
- Month to month after setup
- Budget recommendation before you spend
Ad account health check
Example account · illustrative
- Conversion tracking on calls and forms Fixed
- Search terms reviewed weekly Done
- Negative keywords in place Done
- Each ad goes to a matching landing page Fixed
- Location and schedule targeting set Done
- Cost per lead reported monthly Done
Spend going to people who call
What does SMB Marketing do for paid advertising?
SMB Marketing, Inc. is a marketing agency in Stuart, Florida that sets up and manages Google Ads and Facebook and Instagram ads for small and midsize businesses on the Treasure Coast and across the country. Every campaign starts with conversion tracking, points to a landing page that matches the ad and is reported by cost per lead, not clicks.
Last updated November 2026
Why most small business ad budgets leak
In the accounts we review, the problem is rarely the budget. It is where the money goes after someone clicks.
No conversion tracking
If calls and form submissions are not tracked, Google optimizes for clicks. You pay for traffic and have no idea which keywords bring in customers.
Broad keywords, no negatives
Without a search terms review, ads show for job seekers, DIY questions and services you do not offer. Every one of those clicks costs money.
Ads that land on the homepage
Someone searches for one service and lands on a page about everything. They leave. A matching landing page with one clear next step fixes that.
Set it and forget it
Campaigns drift. Competitors raise bids, seasons change and costs creep up. Accounts need someone watching them every week.
What’s included
Paid advertising built around leads, not clicks
A click is not a customer. We tie every campaign to the calls, forms and booked jobs it should produce, and we show you those numbers each month in plain English.
- Google Ads search and local campaignsCampaigns built around the services and areas that bring you the most profitable work.
- Facebook and Instagram adsOffers, events and awareness campaigns for people who are not searching yet.
- Retargeting past site visitorsStay in front of people who visited your site and left without calling.
- Ad copy and creativePlain-English ads and graphics that match your brand and set honest expectations.
- Landing pages that match each adA page for each offer with one clear next step, built to turn clicks into calls.
- Conversion and call trackingCalls, forms and bookings tracked in Google Ads and your reporting so you see real results.
- Budget recommendations before you spendWe estimate clicks and leads for your market so you can decide with real numbers.
- Monthly cost-per-lead reportingOne report that shows spend, leads and cost per lead by campaign.
Spending on ads and not sure it is working?
Send us your account access or a recent statement. We will tell you plainly where the money is going and what we would change first.
How SMB Marketing runs your ads
You get a partner who explains what the numbers mean and what we are changing, every month.
- 01Free ad reviewWe look at your current account or your market, your goals and what a lead is worth to you.
- 02Fix tracking and pagesConversion tracking, call tracking and landing pages go in before we scale spend.
- 03Launch and tightenCampaigns go live, then we review search terms, cut waste and shift budget to what converts.
- 04Report and growA monthly cost-per-lead report and a clear recommendation for next month.
What we won’t promise
Nobody can promise a set number of leads from a set budget, and anyone who guarantees a #1 ad position is selling you a bid, not a result. We promise clean tracking, honest reporting and an account you own.
Client results
What small business owners say about working with us
Since working with SMB Marketing and specifically Joe our revenue per month increased a minimum of 20%. Very professional and hard working. We could not ask for a better partnership.
Andy CarracinoCo-owner and PGA Professional, South Shore Golf, Oakdale, NY
The absolute best marketing firm anyone can ask for. Not only is Joe responsive, he’s creative and smart. My business has grown since we started working together and I couldn’t be happier.
Ryan JonesOwner, Chubs Meats, Medford, NY
Working with Joe and SMB Marketing has been one of the best decisions PMHS Robotics Booster Club, Inc has made. Thanks to Joe’s expertise we now have an excellent marketing plan.
Bunnie SchillerPresident, PMHS Team 329 Booster Club
Trusted by local businesses including
South Shore GolfQuality Golf CarsSalon BrielleChubs MeatsSplendor Foot SpaGreg Connors Swing Like A Pro
Google Ads and paid advertising questions
How much should a small business spend on Google Ads?
It depends on how competitive your service is and how many leads you need. We look at what clicks cost in your market and how many calls or forms you need each month, then recommend a starting budget before you spend anything. Many local businesses start small, prove the cost per lead and scale what works.
Should I run Google Ads or Facebook ads?
Google Ads reach people who are already searching for what you sell, so they usually produce leads faster for service businesses. Facebook and Instagram ads reach people who are not searching yet, which works well for offers, events, retail and retargeting. Many businesses use Google for demand and Meta to stay in front of people who visited the site.
Do you manage Local Services Ads or only search campaigns?
We focus on Google search and local campaigns and on Facebook and Instagram ads. If Local Services Ads make sense for your category, we will tell you during the consultation and show you how they would fit with the rest of your plan.
How long until ads produce leads?
Search ads can start bringing in calls within days of launch. The first month is mostly about learning: which keywords convert, which ones waste money and what a lead actually costs. Most accounts improve steadily over the first 60 to 90 days as we cut waste.
Who owns the ad account?
You do. We set up or work inside an account in your name, so the history, data and access stay with your business if you ever stop working with us.
Do I need a long-term contract?
No. After setup, ad management is month to month. Your ad spend is paid directly to Google or Meta, separate from our management fee.
Let’s talk
Find out where your ad budget is going
Request a free ad review. We will look at your account or your market and tell you the one change most likely to lower your cost per lead.
- (561) 203-9041
- jparadiso@smbmarketing411.com
- Stuart, Florida 34997
- Monday to Friday, 9am to 6pm ET
Free ad review
What we look at first
- Conversion and call tracking ✓
- Search terms and wasted spend ✓
- Landing page match ✓
- Cost per lead by campaign ✓
One clear first fix