Autoresponder
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An autoresponder is a single message or small sequence that is automatically sent when a specific event occurs, such as a form submission, content download, or inquiry. It is usually immediate and transactional in tone, but often doubles as the first touch in a longer nurture or onboarding sequence.
- Typical examples:
- “Thank you for downloading” follow-up with access to content
- “We’ve received your request” confirmation with next steps
- “Welcome” message after newsletter subscription
- Role in automation: Autoresponders provide immediate feedback and set expectations, decreasing perceived response time and building trust at the first interaction.
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