Campaign
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A campaign is a planned set of communications, often time-bound, designed to achieve a specific business objective using one or more channels (email, SMS, ads, etc.). Campaigns may be one-off sends (e.g., product launch, quarterly newsletter) or structured as a short series over days or weeks.
- Examples:
- Launch of a new feature or product line
- Quarterly executive newsletter for key accounts
- Limited-time promotional offer or seasonal sale
- Relationship to automation:
- Campaigns are typically manual or scheduled sends.
- Automations are event-driven, always-on programs.
- Mature programs use both, with automation handling lifecycle journeys and campaigns providing timely “moments” layered on top.
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