Dynamic content refers to email elements that adapt at send time based on contact data or behavior, so that different recipients see different versions of the same message.
- Examples in practice:
- Industry-specific value props within a single campaign.
- Role-based CTAs (e.g., “Invite your team” for admins vs. “Request access” for users).
- Product recommendations based on browsing or purchase history.
- Business benefit: Enables high personalization without multiplying the number of distinct campaigns and workflows teams must maintain.