Email List / Audience
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An email list is the structured collection of contacts that an organization is authorized to communicate with. In mature environments, “the list” is not a single monolith but a structured audience composed of multiple segments and lifecycle groups.
- Key attributes stored: Email address, consent status, source, subscription preferences, firmographics, behavior history, lifecycle stage.
- Governance: Requires processes to manage consent, honor unsubscribes, remove invalid addresses, and enforce regional compliance (GDPR, CAN-SPAM, etc.).
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