Email Service Provider (ESP)
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An ESP is the platform used to design, send, and measure email communications and automations at scale. In B2B contexts, the ESP is often integrated closely with CRM and product data sources.
- Core capabilities:
- Campaign creation and scheduling
- Automation/workflow builder
- Segmentation and targeting
- Deliverability management and analytics
- Strategic role: Serves as the execution layer for lifecycle communications, making it a critical part of the go-to-market tech stack.
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