List Hygiene
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List hygiene is the ongoing practice of monitoring and maintaining the health of the email database to protect deliverability and data quality.
- Typical actions:
- Removing or suppressing hard bounces and repeated soft bounces.
- Identifying and managing inactive contacts (e.g., after a re-engagement attempt).
- Monitoring for spam traps and role-based addresses.
- Outcome: Fewer bounces, lower complaint rates, stronger sender reputation, and more accurate performance metrics.
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