List Segmentation
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List segmentation is the process of dividing the audience into discrete, meaningful groups based on shared characteristics or behaviors so that communications can be more relevant and effective.
- Common segmentation dimensions:
- Firmographic: industry, company size, region, revenue band.
- Demographic: role, seniority, function.
- Behavioral: opens, clicks, site visits, product usage, purchase history.
- Lifecycle: new lead, active user, champion, churn-risk.
- Benefits: Higher engagement and conversion, lower unsubscribe and complaint rates, and more focused reporting.
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