Marketing Automation
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Marketing automation is the discipline and technology used to orchestrate and automate marketing activities—email, SMS, lead nurturing, scoring, and campaign execution—throughout the customer lifecycle.
- Objectives:
- Increase revenue efficiency by standardizing best-practice journeys.
- Improve speed-to-lead handling and consistency of follow-up.
- Provide measurable, repeatable processes for acquiring, nurturing, and expanding customers.
- Integration: Typically connects with CRM, product analytics, and data warehouses to power advanced targeting and reporting.
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