Preference Center
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A preference center is a self-service page where subscribers can manage the types of communications they receive and how frequently they receive them.
- Options commonly offered:
- Topic categories (e.g., product updates, thought leadership, promotions).
- Frequency (e.g., weekly digest vs. real-time alerts).
- Channel preferences (email vs. SMS, where applicable).
- Business impact: Reduces total unsubscribes and complaints by allowing subscribers to right-size communication rather than opting out completely.
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