Re-Engagement / Win-Back Campaign
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A re-engagement or win-back campaign is a targeted initiative aimed at reviving interest among inactive subscribers or lapsed customers. It is usually implemented as an automated sequence triggered after a defined inactivity threshold.
- Typical components:
- “We’ve noticed you’ve been quiet” messaging.
- Updated product value props, new content, or feature highlights.
- Occasional incentive or special offer for high-value segments.
Data-driven decisions: Contacts who remain inactive after the program are often suppressed or removed to improve list quality and deliverability.
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