Transactional Email
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Transactional emails are triggered by specific user actions or system events and usually contain information the recipient needs or expects, such as order confirmations, password resets, invoices, and security alerts.
- Characteristics:
- Typically one-to-one and event-specific.
- Often have higher engagement and different regulatory treatment than marketing emails.
- Best practice: Maintain a clear separation between transactional and promotional content, even when both are delivered from the same platform.
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