Unsubscribe Rate
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Unsubscribe rate is the percentage of recipients who opt out of future communications after receiving a given email or over a specified period.
- Interpretation:
- A small, steady level of unsubscribes is normal.
- Spikes in unsubscribe rate often signal misalignment between content, frequency, and subscriber expectations.
- Follow-up action: Review targeting, message framing, and preference center options when unsubscribe rates trend upward.
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