Welcome Email / Welcome Series
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A welcome email or welcome series is the first communication sent after a new contact subscribes or becomes a customer. It sets the tone for the relationship, clarifies what to expect, and prompts the first meaningful engagement.
- Typical components:
- Confirmation of subscription or account creation.
- Delivery of any promised asset or incentive.
- Clear guidance on next steps (e.g., complete profile, explore features, book onboarding call).
- Impact: Strong welcome programs are correlated with higher long-term engagement and reduced early churn.
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