Winback Sequence
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A winback sequence is a targeted, usually automated series designed to re-activate customers who have not engaged or purchased within a specific timeframe.
- Strategy:
- Recognize the prior relationship (“We’d love to have you back”).
- Communicate what has changed or improved (new features, pricing, experience).
- Offer targeted incentives carefully, focusing on high-value or high-potential segments.
- Decision point: Contacts who do not respond to winback efforts should generally move into long-term suppression to protect deliverability and reporting.
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