- A/B Test (Split Test)
- Abandoned Cart Flow
- Active Subscriber
- Automation / Workflow
- Autoresponder
- Call to Action (CTA)
- Campaign
- Click-Through Rate (CTR)
- Conditional Logic / Branching
- Conversion / Conversion Rate
- Customer Journey
- Deliverability
- DKIM (DomainKeys Identified Mail)
- DMARC (Domain-based Message Authentication, Reporting & Conformance)
- Double Opt-In
- Drip Campaign
- Dynamic Content
- Email List / Audience
- Email Service Provider (ESP)
- Engagement / Engagement Score
- List Fatigue
- List Hygiene
- List Segmentation
- Marketing Automation
- MQL / SQL (Marketing Qualified Lead / Sales Qualified Lead)
- Open Rate
- Opt-In / Opt-Out
- Personalization
- Preference Center
- Re-Engagement / Win-Back Campaign
- RFM Segmentation (Recency, Frequency, Monetary)
- ROI (Return on Investment)
- Sender Reputation
- Single Opt-In
- SMS Marketing
- Spam Complaint Rate
- SPF (Sender Policy Framework), DKIM, DMARC (Together)
- Subject Line
- Suppression List
- Tagging
- Template
- Transactional Email
- Trigger / Triggered Email
- Unsubscribe Rate
- UTM Parameters
- Welcome Email / Welcome Series
- Winback Sequence
