social media, marketing
Regular Post
Written by Joe Paradiso

Validate Before You Automate: Why Tools Like Validify.ai Are Game-Changers

Email automation has evolved from simple ‘set-and-send’ sequences into sophisticated, behavior-based campaigns that power real business growth. But as automation becomes more advanced, so do the risks. Poorly timed messages, untested offers, and misaligned audience targeting can turn even the smartest automation strategy into an underperforming pipeline. That’s why validation tools—like Validify.ai—are emerging as essential partners for email marketers who want to combine automation with intelligence.

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Direct Response Marketing, Email marketing, Marketing
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social media, marketing
Regular Post
Written by Joe Paradiso

Five Ways To Avoid Your Customers Spam Folder

If you’re like me, you get 100’s of emails a day and many end up in your  “Junk E-mail” or for those really worthless e-mail senders, the “Deleted Items” folder.   I noticed recently, after speaking to a client about using email campaigns for his marketing communications, that some email I receive is

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Direct Response Marketing, Email marketing, Marketing
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