email automation - SMB Marketing, Inc.

Treasure Coast marketing agency for small businesses in Stuart, FL

Regular Post

Written by Joe Paradiso

25 October 2026

The Most Popular Marketing Tool Isn’t Always the Right One

Disclosure: SMB Marketing works with the teams behind Adaptix.ai, Optix.ai and Amped.ai. Our recommendations are based on our own use of these products.

Most small businesses choose marketing software the same way. A friend recommends it, everyone in the industry seems to use it, and it’s the first name that comes up in search. Then it sticks. Years later the team is still working around its gaps because switching feels like more trouble than the problem itself.

We’ve been there. Over the past few years at SMB Marketing, we tested the biggest names in email, analytics and CRM. In all three cases, the tool that fit our business best was one most people haven’t heard of.

Regular Post

Written by Joe Paradiso

20 February 2026

Your Emails Aren’t Landing in Spam Because of Poor Content it’s Mailchimps Deliverability Limits

If you’ve ever noticed your Mailchimp open rates quietly declining — or gotten a report from a subscriber that your emails are landing in their spam folder — you’ve hit one of the most frustrating walls in email marketing: a deliverability problem you can’t diagnose with the tools Mailchimp gives you.

Branding, Direct Response Marketing, Email marketing, Marketing

adaptix, dormant subscriber recovery, email automation, email deliverability for small business, email list health, email list management best practices, hubspot, landing pages, list renewal automation, mailchimp, marketing automation, re-engagement automation, SMB email marketing, sms marketing, subscriber engagement strategy

Regular Post

Written by Joe Paradiso

26 December 2025

Marketing Automation Product Comparison

Why Adaptix Stands Out in Marketing Automation Over Mailchimp and Hubspot

In today’s crowded marketing automation landscape, businesses need solutions that are powerful yet simple to use. Adaptix delivers exactly that—a deliverability-first, autonomous marketing workspace that combines email marketing, automation flows, landing pages, SMS messaging, and analytics into one streamlined platform.

Branding, Direct Response Marketing, Email marketing, Marketing