B2R: Future of Marketing for Small Businesses
AI is built into almost every marketing tool now. Here is where it actually helps a small business, where it hurts and how to tell the difference.
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The Most Popular Marketing Tool Isn’t Always the Right One
Disclosure: SMB Marketing works with the teams behind Adaptix.ai, Optix.ai and Amped.ai. Our recommendations are based on our own use of these products.
Most small businesses choose marketing software the same way. A friend recommends it, everyone in the industry seems to use it, and it’s the first name that comes up in search. Then it sticks. Years later the team is still working around its gaps because switching feels like more trouble than the problem itself.
We’ve been there. Over the past few years at SMB Marketing, we tested the biggest names in email, analytics and CRM. In all three cases, the tool that fit our business best was one most people haven’t heard of.
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Your Emails Aren’t Landing in Spam Because of Poor Content it’s Mailchimps Deliverability Limits
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Marketing Automation Product Comparison
Why Adaptix Stands Out in Marketing Automation Over Mailchimp and Hubspot
In today’s crowded marketing automation landscape, businesses need solutions that are powerful yet simple to use. Adaptix delivers exactly that—a deliverability-first, autonomous marketing workspace that combines email marketing, automation flows, landing pages, SMS messaging, and analytics into one streamlined platform.
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List Health & Renewal Automation: Re-Engaging Dormant Subscribers for SMBs
In the fast-paced world of small and mid-sized business marketing, building an email list often feels like an achievement in itself. But over time, even the best-built lists lose energy. Subscribers stop opening. Engagement drops. And what was once a thriving audience slowly turns into a silent one.
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You Can’t Automate Trust – You Have to Earn It
In today’s marketing landscape, automation is everywhere.
From onboarding sequences to post-purchase flows, small and mid-sized businesses are embracing automation to save time and stay consistent. But while technology makes it easier to send messages, it can’t replace the one thing that truly drives conversions — trust.
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SMB Marketing – An Origin Story
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Hey Alexa, bring me some new customers
We are living in an exciting time. We have: watches we make phone calls on just like Dick Tracy used, smartphones that provide us with access to tons of useful and useless information, cars that can drive themselves (well almost), and web appliances with voice assistants that answer our questions and handle various mundane tasks on our behalf.
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“Think not what your customers can do for you…
but what you can do for your customers.” A twist on the famous words spoken by JFK during his inauguration speech but very applicable when it comes to brick and mortar businesses today. 2018 was not kind to brick and mortar and 2019 is not projected to be any kinder. Let’s face it, online businesses have made it very easy and convenient to shop online. The best ones offer free next day or 2 day shipping, usually a discounted price, no checkout lines or traffic to deal with, that’s a lot to overcome.
So how does a small business retail store owner compete with the online giants? They need to focus on the customer experience so that the customer wants to come back and support their store. Easier said than done you say, but it really isn’t, not if you do some homework and actually interact with your customers. Here are some of the things consumers are looking for from their in store experience;
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Kill Your Bad Reviews With Kindness
No owner or manager wants to see a bad review about their business that could impact their online reputation. Many take bad reviews as personal insults or attacks but you can’t take it personal, it’s just business. Recent studies have shown that roughly 40% of consumers will post a
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What is “Best”?
As I drove down the main road of my town and took notice of all the storefronts I was inundated by the word “best”. Signs everywhere, “Best Burger”, “Best Bagels”, “Best Pizza”, “Best Deals”, “Best Buy”, “Best Doctors”.
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Welcome “Back 2 Reality”
“Back 2 Reality” will be the official SMB Marketing blog where we share and discuss our experiences not only as business and marketing consultants but also as customers and consumers. We will cover a wide range of topics that we think are beneficial
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New South Shore Golf Website
SMB Marketing is pleased to announce the release of South Shore Golfs new website to highlight their products and services. The new site will include training videos, monthly product spotlights and a new online store for gift cards, and golf equipment.
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New PMHS Team 329 Booster Club Web Site
SMB Marketing teamed up with the PMHS Booster Club to create a new website and collateral material to help raise funds for the Patchogue Medford Team 329 Robotics Team.
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