WE WILL BRING NEW CUSTOMERS TO YOUR BUSINESS

We help small businesses increase acquire new customers.

WEB DESIGN

We specialize in creating customized websites for small to medium sized businesses

SOCIAL MEDIA MARKETING

We will assist you in gaining new followers to increase your outreach for announcements and promotions.

VIDEO & PODCASTS

Videos and podcast production, including video, audio recording, post production and publishing.

We are committed to 100% customer satisfaction.

5 YEARS OF EXCELLENCE

We specialize in working with small business owners.  We create marketing plans and web designs that are customized and tailored to our clients needs and budget.

We strive for 100% customer satisfaction and don’t charge our customers until they are 100% satisfied with the design and have signed off on it.   Our contracts are client friendly that allow immediate cancellation of social media marketing, hosting and website maintenance services without penalties or advanced notice.

SMB MARKETING ADVANTAGES

SMB Marketing Inc is a boutique marketing agency that specializes in working with small business owners that are looking to acquire new customers in a budget conscious manner.  Our focus is on our clients success and we take tremendous pride in watching their business grow. 

  • We will strive to ensure you're 100% satisfied
  • 12 month Interest free financing of website design and development
  • Web Hosting and maintenance services that keep your site current and protected.
  • Social media marketing specialists - Google, Facebook, Instagram, Twitter and LinkedIn
  • Video and Podcast design and production
  • Marketing and business consulting to assists small businesses in long term planning.

Give us a call

SMB Marketing is striving to change the dynamics of how marketing agencies work with clients.  We maintain a personal touch and treat our clients like friends, not numbers.   If you are looking to expand your business or not satisfied with your current marketing agency, please give us a call.

NY – 631-228-8090
FL – 772-232-8140

OUR LATEST NEWS

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Feb 2020
18th Feb 2020

Navigating The Rough Facebook Ads Seas


Facebook is one of the oldest and best suited social media
platforms for the majority of businesses that wish to communicate with existing
customers and attain new prospects.  Creating
content is fairly easy on Facebook but gaining followers, likes and shares can
be challenging, especially if you don’t start out with a large network of
family and friends from your personal page.





Most businesses eventually turn to Facebook ads to extend
their social media reach.  Facebook ads enable
businesses to create content that is promoted via Facebook and Instagram to
people outside of their “Friends” list in the hope the people reached engage
with the ad and visit the businesses website, Facebook page and ideally follow
the page and/or purchase products. 





Facebook ads are a great way to increase your post likes and
page followers, but there are some hidden obstacles and penalties if your ads
don’t conform to the policies FB has established.  In fairness to Facebook, these polices are
easily found, well written and make sense, but business owners and new
marketing agencies may be misled by what the “Ad approval process” is and what
it means when your ad is approved. 





Let’s say you create a great post, your “friends” have all “liked”
it and shared it and you notice a little message under the post that says “Get More
Likes, Comments and Shares  Boost it to
get more great results”.  Under the
message is a nice blue “Boost Post” button just dying for you to click it.  You navigate your way thru setting up an ad
account, put your payment information in and you’re notified your request has
been submitted and your ad is “Under Review”. 





A few hours later you get that great e-mail from “Facebook
Ads Team” with the subject, “Your Ad Was Approved”.  You get excited and can’t wait to see all the
new likes and followers your page is going to get.  You check the ad regularly and, surprisingly,
the results are below what you expected. 
That’s your first hint that something isn’t right, you might even receive
the “Your Ad Could be Performing Better” email or alert on the Ad tab which is
a red flag that Facebook doesn’t like something your ad.    





You ignore it and hope tomorrow brings better results, but
instead you wake up to the dreaded “Ad Account Disabled for Policy Violation”
e-mail.  You go into a panic, how could
this of happened, they approved my ad, all my friends and family loved it?  You wonder what could cause your great ad to
get your Ad account disabled, simple answer, lots of things. 





The primary reason ad accounts are disabled is somewhere
within the content of your ad you asked people to “Like”, “Share”, “Comment” on
the post and maybe you even incentivized them by “Entering them into a drawing
for free stuff”.  That’s a big FB no no,
you can’t solicit likes, comments or shares in an ad, you can in a regular post
but even that if frowned upon but it’s a definite rule breaker in ads. 





Other reasons are false advertising claims, use of
copyrighted materials, plagiarism, making unreasonable claims and anything that
might be deemed offensive, racist, sexist, pornographic, anti-sematic or calls
for violation of other individuals rights which are all pretty obvious. 





The one that gets a lot of new agencies and business owners
is that images and videos used in the ad cannot contain more that 20% text.  Your logo, discounts, or any other text
within an image must make up less than 20% of the overall image.  Facebook has tools to test your images for compliance,
but as a general practice we’ve found it’s best to keep text out of the images
and video and keep it isolated to the ad / offer / event description. 





Back to getting your Ad account enabled.  Within the content of the email is a link for
you to appeal the decision.  The link
takes you to a page that requests some information and explanation as to why
you violated their policies.  If you’re a
hot head and have difficulty controlling your temper or view yourself as an
internet keyboard warrior, I urge you to walk away from the computer and cool down.  You will never win an appeal attacking
Facebook or their ad policies.  The best method
I know of winning an appeal is to simply apologize, claim ignorance to their
policies, commit to not being a repeat offender, state the importance of FB and
their ads to your business and wait for them to review your appeal.  It’s even better if you review their policies,
let them know you did and cite the reasons you believe they flagged your ad in an
apologetic manner.   You will typically receive an email within a
few weeks
notifying you of their decision. 





While it could be construed as self-serving, I think long
term most small businesses would be better served to have Marketing Agencies
like ours handle your social media marketing. 
SMB Marketing is certified in most of the social media platforms, utilizes
costly tools to optimize the publishing of social media posts across all the platforms,
not just Facebook and has the resources and experience to ensure the Ads that
are published for your business are compliant and will provide the best results
for your location and demographics.  This
article is just an introduction to navigating FB Ads, as there are a lot of
other restrictions and rules you need to be aware of.  If you decide to go it on your own, I’d urge
you to search “Facebook Blueprint” and read the content to ensure you don’t permanently
lose the ability to create ads for your business.  Good luck!


Jan 2020
2nd Jan 2020

It’s 2020, how are you planning to grow your business?

The start of a new year typically brings hope and promise as people make resolutions to be healthier, better people, etc. but what resolutions are you making for your business?
Dec 2019
12th Dec 2019

Hey Alexa, bring me some new customers


We are living in an exciting time. We have: watches we make phone calls on just like Dick Tracy used, smartphones that provide us with access to tons of useful and useless information, cars that can drive themselves (well almost), and web appliances with voice assistants that answer our questions and handle various mundane tasks on our behalf.

Mar 2019
26th Mar 2019

“Think not what your customers can do for you…

We all shop online and we know the reasons why. Your job as a brick and mortar business owner is to address those reasons. Look at your business objectively as a customer and consumer and determine if you'd leave the comforts of your home to shop in it.
Jun 2018
3rd Jun 2018

Five Ways To Avoid Your Customers Spam Folder

If you're like me, you get 100's of emails a day and many end up in your  "Junk E-mail" or for those really worthless e-mail senders, the "Deleted Items" folder.   I noticed recently, after speaking to a client about using email campaigns for his marketing communications, that some email I receive is
Apr 2018
17th Apr 2018

Kill Your Bad Reviews With Kindness

No owner or manager wants to see a bad review about their business that could impact their online reputation.  Many take bad reviews as personal insults or attacks but you can't take it personal, it's just business.  Recent studies have shown that roughly 40% of consumers will post a