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We specialize in working with small business owners. We create marketing plans and web designs that are customized and tailored to our clients needs and budget.
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SMB MARKETING ADVANTAGES
SMB Marketing Inc is a boutique marketing agency that specializes in working with small business owners that are looking to acquire new customers in a budget conscious manner. Our focus is on our clients success and we take tremendous pride in watching their business grow.
"The absolute best marketing firm anyone can ask for. Not only is Joe responsive, he's creative and smart. My business has grown since we starting working together and I couldn't be happier.
Since working with SMB Marketing and specifically Joe our revenue per month increased a minimum of 20%. Very professional and hard working. We could not ask for a better partnership.
Working with Joe and SMB Marketing has been one of the best decisions PMHS Robotics Booster Club, Inc has made. Thanks to Joe's expertise we now have an excellent marketing plan. From our impressive website to our eye catching brochures, he has taken our organization to the next level. We could never thank him enough for all of his hard work.
Facebook is one of the oldest and best suited social media
platforms for the majority of businesses that wish to communicate with existing
customers and attain new prospects. Creating
content is fairly easy on Facebook but gaining followers, likes and shares can
be challenging, especially if you don’t start out with a large network of
family and friends from your personal page.
Most businesses eventually turn to Facebook ads to extend
their social media reach. Facebook ads enable
businesses to create content that is promoted via Facebook and Instagram to
people outside of their “Friends” list in the hope the people reached engage
with the ad and visit the businesses website, Facebook page and ideally follow
the page and/or purchase products.
Facebook ads are a great way to increase your post likes and
page followers, but there are some hidden obstacles and penalties if your ads
don’t conform to the policies FB has established. In fairness to Facebook, these polices are
easily found, well written and make sense, but business owners and new
marketing agencies may be misled by what the “Ad approval process” is and what
it means when your ad is approved.
Let’s say you create a great post, your “friends” have all “liked”
it and shared it and you notice a little message under the post that says “Get More
Likes, Comments and Shares Boost it to
get more great results”. Under the
message is a nice blue “Boost Post” button just dying for you to click it. You navigate your way thru setting up an ad
account, put your payment information in and you’re notified your request has
been submitted and your ad is “Under Review”.
A few hours later you get that great e-mail from “Facebook
Ads Team” with the subject, “Your Ad Was Approved”. You get excited and can’t wait to see all the
new likes and followers your page is going to get. You check the ad regularly and, surprisingly,
the results are below what you expected.
That’s your first hint that something isn’t right, you might even receive
the “Your Ad Could be Performing Better” email or alert on the Ad tab which is
a red flag that Facebook doesn’t like something your ad.
You ignore it and hope tomorrow brings better results, but
instead you wake up to the dreaded “Ad Account Disabled for Policy Violation”
e-mail. You go into a panic, how could
this of happened, they approved my ad, all my friends and family loved it? You wonder what could cause your great ad to
get your Ad account disabled, simple answer, lots of things.
The primary reason ad accounts are disabled is somewhere
within the content of your ad you asked people to “Like”, “Share”, “Comment” on
the post and maybe you even incentivized them by “Entering them into a drawing
for free stuff”. That’s a big FB no no,
you can’t solicit likes, comments or shares in an ad, you can in a regular post
but even that if frowned upon but it’s a definite rule breaker in ads.
Other reasons are false advertising claims, use of
copyrighted materials, plagiarism, making unreasonable claims and anything that
might be deemed offensive, racist, sexist, pornographic, anti-sematic or calls
for violation of other individuals rights which are all pretty obvious.
The one that gets a lot of new agencies and business owners
is that images and videos used in the ad cannot contain more that 20% text. Your logo, discounts, or any other text
within an image must make up less than 20% of the overall image. Facebook has tools to test your images for compliance,
but as a general practice we’ve found it’s best to keep text out of the images
and video and keep it isolated to the ad / offer / event description.
Back to getting your Ad account enabled. Within the content of the email is a link for
you to appeal the decision. The link
takes you to a page that requests some information and explanation as to why
you violated their policies. If you’re a
hot head and have difficulty controlling your temper or view yourself as an
internet keyboard warrior, I urge you to walk away from the computer and cool down. You will never win an appeal attacking
Facebook or their ad policies. The best method
I know of winning an appeal is to simply apologize, claim ignorance to their
policies, commit to not being a repeat offender, state the importance of FB and
their ads to your business and wait for them to review your appeal. It’s even better if you review their policies,
let them know you did and cite the reasons you believe they flagged your ad in an
apologetic manner. You will typically receive an email within a
notifying you of their decision.
While it could be construed as self-serving, I think long
term most small businesses would be better served to have Marketing Agencies
like ours handle your social media marketing.
SMB Marketing is certified in most of the social media platforms, utilizes
costly tools to optimize the publishing of social media posts across all the platforms,
not just Facebook and has the resources and experience to ensure the Ads that
are published for your business are compliant and will provide the best results
for your location and demographics. This
article is just an introduction to navigating FB Ads, as there are a lot of
other restrictions and rules you need to be aware of. If you decide to go it on your own, I’d urge
you to search “Facebook Blueprint” and read the content to ensure you don’t permanently
lose the ability to create ads for your business. Good luck!
We are living in an exciting time. We have: watches we make phone calls on just like Dick Tracy used, smartphones that provide us with access to tons of useful and useless information, cars that can drive themselves (well almost), and web appliances with voice assistants that answer our questions and handle various mundane tasks on our behalf.