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Regular Post

Written by Joe Paradiso

4 November 2025

List Health & Renewal Automation: Re-Engaging Dormant Subscribers for SMBs

In the fast-paced world of small and mid-sized business marketing, building an email list often feels like an achievement in itself. But over time, even the best-built lists lose energy. Subscribers stop opening. Engagement drops. And what was once a thriving audience slowly turns into a silent one.

dormant subscriber recovery, email deliverability for small business, email list health, email list management best practices, list renewal automation, re-engagement automation, SMB email marketing, subscriber engagement strategy

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Regular Post

Written by Joe Paradiso

3 November 2025

Validate Before You Automate | Email Validation Tools for SMB Marketing Success

Email automation has evolved from simple ‘set-and-send’ sequences into sophisticated, behavior-based campaigns that power real business growth. But as automation becomes more advanced, so do the risks. Poorly timed messages, untested offers, and misaligned audience targeting can turn even the smartest automation strategy into an underperforming pipeline. That’s why validation tools—like Validify.ai—are emerging as essential partners for email marketers who want to combine automation with intelligence.