Email automation has evolved from simple ‘set-and-send’ sequences into sophisticated, behavior-based campaigns that power real business growth. But as automation becomes more advanced, so do the risks. Poorly timed messages, untested offers, and misaligned audience targeting can turn even the smartest automation strategy into an underperforming pipeline. That’s why validation tools—like Validify.ai—are emerging as essential partners for email marketers who want to combine automation with intelligence.
